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How to Package Sustainability

August 8th, 2017 by Jason Snow

Filed under: Skolnik Newsletter, Wine

Wineries and vineyards have worked for years to adopt more sustainable winemaking and grapegrowing practices, but the packaging that protects wine during its trip from winery to consumer is of equal importance. From closure origins to recycled paper stock and bottle weight, winery staff make dozens of decisions that affect the sustainability of wine packaging before the materials are even ordered. Next month, Allison Jordan, executive director of the California Sustainable Winegrowing Alliance, will lead a panel of winery supply chain and marketing professionals in a discussion about how to find the most sustainable packaging options to meet your brand’s needs. The event is part of the Wines & Vines Packaging Conference taking place Aug. 16 at the Lincoln Theater in Yountville. Joining Jordan on stage will be Ramon Ware, vice president of supply chain for Wente Family Estates; Rhonda Motil, vice president of marketing for J. Lohr Vineyards & Wines, and Mimi Gatens, marketing manager at Trefethen Vineyards. The group will tackle the subjects of light-weighting bottles, alternative packaging, closure options and the value of printing sustainable certification logos on labels. With a combined 226 years in business between them, the panelists’ three wineries prove how sustainability is a key element to success in business. Wente, for example, uses only recycled cardboard and works with soy- and water-based inks. J. Lohr recycles its packaging and operational materials including shrink wrap and wood pallets, and Trefethen was an early participant in the wine-in-kegs movement. The “How to Package Sustainability” session is just one part of the all-day Wines &amp Vines Packaging Conference. Other topics include a panel on making bottling day run more smoothly. Steve Lamoureux of The Nielsen Co. will reveal the results of a consumer-research study conducted exclusively for the conference to reveals real-life impressions of wine packaging redesigns. More sessions involve restaurant and retail wine buyers offering opinions about what sells and what doesn’t when it comes to wine packaging and consumers. The event will feature other opportunities such as free consultations with designers and the chance to vote for finalists of the Packaging Design Awards. To learn more about the conference and register, visit wvpack.com. As you prepare for harvest, make sure to check our Skolnik sustainable options for Stainless Steel Wine barrels at www.skolnikwine.com.

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