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New Innovation for Small Serving Category of Wines

May 14th, 2014 by Dean Ricker

Filed under: Skolnik Newsletter, Wine

As innovators of stainless steel barrels for the wine industry, we are always interested to see a new innovation on the consumer side of things. Until recently, mention of the single-serve 187 mL wine category evoked memories of cramped air travel and meager wine selections available from clanking beverage carts. But those days may be over, thanks to the reinvention of this category that is now focused on quality, freshness, convenience and even elegance. “Exceptional wine by the glass” is the idea behind The Vini, a sleek glass vial with a Stelvin screwcap closure. It is the brainchild of Miami- based Vini founder and CEO Sunny Fraser, who several years ago launched a boutique winery, only to realize that convincing restaurants to sell her wines in their by-the-glass programs was more than an uphill battle, it was impossible. The challenge, she knew, would be consumer perception about the quality of wines in the 187 mL format. Most people think of it as low quality compared to bottles, but if they could create an elegant format and actually put fine wine in it, they could reinvent the category.
Intended for quality-conscious wine drinkers, The Vini wines are priced higher than many single-serve offerings, at $6.99- $9.99 The Vini is offered in a proprietary red (primarily Napa zinfandel) and proprietary white (primarily Napa/ Sonoma chardonnay), both of which are blended by Fraser’s winemaker. Single-serve, exclusively for the delivery of fine wines is what sets them apart. The Vini wines are meant to be poured into a glass and enjoyed as one would fine wine poured from a 750 mL bottle. Sommeliers can open it like a bottle of wine at the table. A very classy addition to the small serving category.

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  1. […] Skolnik- “New Innovation for Small Serving Wine Category of Wines.” As innovators of stainless steel barrels for the wine industry, we are always interested to see a new innovation on the consumer side of things. Until recently, mention of the single-serve 187 mL wine category evoked memories of cramped air travel and meager wine selections available from clanking beverage carts. But those days may be over, thanks to the reinvention of this category that is now focused on quality, freshness, convenience and even elegance. “Exceptional wine by the glass” is the idea behind The Vini, a sleek glass vial with a Stelvin screwcap closure. Read more […]

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