Tasting rooms and facility tours have become increasingly popular weekend or vacation activities for craft beverage enthusiasts. A pit stop at a local winery or distillery not only provides an afternoon of entertainment and libation, but a neat snapshot of the town culture and people, and an ample selection of unique gifts to bring back home.
Providing an unparalleled brand experience and saving wineries the expenses of bottling and shipping, tasting rooms have grown into a cornerstone of the winery business, accounting for nearly 30% of most wineries incomes.
In the tasting room, the winery has complete control over their customers’ experience. Passionate winemakers can interact directly with their consumers and fans, building a more personal connection between brand and buyer. If a customer doesn’t care for one wine, the staff can get their feedback and suggest a product that may better suit their tastes. With stainless steel wine barrels, wineries can tap a number of different styles, flavors and ages of wine, and even try out experimental batches without jumping through the hoops and costs of distribution and marketing. Meanwhile, visitors enjoy a diverse palate of wines, straight from the vineyard.
Tasting room visitors rarely come by just to try and not buy, and, their tasting room experience will likely influence their wine selection next time they see your product at a retailer. In today’s ever-connected society, there are countless ways to reach your customers. However, stainless steel wine barrel-fresh wine and a person-to-person interaction with your brand is pretty hard to beat.