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Unified Wine and Grape Symposium

December 17th, 2013 by Dean Ricker

Filed under: Wine

Skolnik Industries will once again be exhibiting at the 2014 Unified Wine and Grape Symposium which will be held January 28 – 30 in Sacramento, CA. Since the American Society for Enology and Viticulture (ASEV) and the California Association of Winegrape Growers (CAWG) joined forces to create the Unified Wine & Grape Symposium in 1995, it has become the largest wine and grape conference in the nation. The trade show is home to over 650 suppliers to the wine and grape industry. With more than 13,400 industry professionals attending, the symposium has established a reputation for providing outstanding, current and breaking news, as well as information and content that benefits the industry. As one of the industry’s premier gatherings, the Unified Symposium presents a vital platform to focus on the issues shaping today, while interfacing the topics and trends shaping the future of grape growing and winemaking. A highlight of the 2014 event will be the keynote speaker, Jerry Baldwin, former owner of Peet’s Coffee and Starbucks co-founder, who will present the opening day luncheon address. His unmatched expertise on marketing and customer service will make for a powerful opening day. Baldwin purchased the Peet’s chain in 1984 after learning much of the coffee trade directly from Alfred Peet, who founded the first coffee house under his name in Berkley, CA., in 1966. Before buying Peet’s, Baldwin founded Starbucks in 1971 with Zev Siegl and Gordon Bowker. He now owns and operates a vineyard and J. Baldwin Wines in Glen Ellen, CA. Another new feature at the 2014 show will be a new mobile-smartphone website that will include a map of the show. Not only will you be able to use your smartphone to help you navigate the trade show floor, but you can also check out the program sessions. You will find Skolnik and our stainless steel wine barrels at booth number 1213. See you in Sacramento!

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