Many of you may have heard of “Two Buck Chuck” formally known as Charles Shaw Wine at sold at Trader Joe’s. The brand made a big splash in the wine industry by offering decent table wine at a very low price. The winery owned by Fred Franzia, CEO of Bronco Wine Company, will present the keynote luncheon address the first day of the Unified Wine & Grape Symposium on Tuesday, January 26, 2016. Fred states that he is planning on having two central themes for his presentation, “first, I want to talk about the pioneers in the industry and some of the interesting people I’ve met along the way. Then I’d like to talk about where I see the industry going in the future”. Franzia started Bronco Wine in 1973 with his brother Joseph S. Franzia and cousin John Franzia. According to Wine Business Monthly, Bronco Wine is the fourth largest wine producer in the United States offering more than 60 brands nationwide. Fred is credited with creating one of the most successful wineries in the U.S. through competitive pricing models and inventive marketing techniques that have introduced a new generation of people to wine. Bronco owns over 35,000 acres of vineyards most of which is located in Californa’s central valley. With storage and production facilities in, Ceres, Napa Valley, Sonoma Valley, Escalon and Madera. The wine producer has the capacity to produce 61 million gallons of wine annually. Total annual sales are approximately 20 million cases. Created by ASEV and CAWG, and built with the joint input of growers, vintners, and allied industry members, the Unified Symposium serves as a clearinghouse of information important to wine and grape industry professionals. The Unified Symposium also hosts the industry’s largest trade show of its kind, with over 650 suppliers displaying their products and services. For additional information, please call (888) 559-9530 or visit www.unifiedsymposium.org Also, check out our stainless steel wine barrels.
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