What’s next: 100% Cork and the Portuguese Cork Association launched a series of virtual educational seminars. The seminars feature leading voices from all sides of the industry.
Why it matters: Younger consumers are increasingly concerned about sustainability and are willing to forgo convenience to purchase products that are sustainable. Sandra Taylor, president, and CEO of Sustainable Business International noted that there are numerous sustainable wines available for less than $20 featuring cork as a stopper. While she believes that certification seals are beneficial, she said that “there is still a lot of confusion in the marketplace about what sustainability means and what wines are indeed sustainable.”
The world is changing rapidly and we need to figure out ways to preserve our agriculture and our business,” said Benjamin Neyman from Shannon Family of Wines, which is certified sustainable and will become certified organic this year. He noted that sustainability is different for wineries since they have to take energy use, packaging, and CO2 emissions into account. Shannon Family is taking steps to lower its carbon footprint such as reducing the weight of its glass bottles and using recyclable materials such as cork for closures.
Go deeper: Learn more by watching the first 100% Cork seminar here.