What’s new: AliasSmith AB-owned Buen Vato has announced the European launch of the “world’s first” tequila in a cardboard bottle.
The cardboard bottle, which is made from 94% recycled material, is said to be lighter to transport, reducing CO2 emissions in a significant way compared to traditional industry methods.
What they’re saying: AliasSmith’s CEO, Claes Puebla Smith, said: “The drinks industry needs a shake-up, and sustainability needs to be placed at the heart of this transformation. That’s why we’ve launched Buen Vato.”
He continued: “The cardboard bottle is just the start, Buen Vato will constantly redesign the production, packaging, and business model in order to reach perfect sustainability”.
What’s next: The product is launching in Sweden in July, with plans to distribute in the UK, Italy, France, and Spain later in the year.