Writing in a recent Wine Industry Advisor blog, Elizabeth Slater writes that: “One of the best ways to connect is through the senses. Use all five of your Tasting Room guests senses to connect them with your wine. When you see the listing of the five senses, they are usually listed in this order:
See ● Hear ● Smell ● Taste ● Touch
However, with wine, the order should be:
See ● Hear ● Touch ● Smell ● Taste
First, guests see the wine in the bottle. Next, they see and hear the wine being poured into the glass and note the rich color. Your guests then pick up and feel the glass in their hand before they swirl the wine around in the glass.” Slater, who writes a regular blog for her consulting business, “In Short Direct Marketing”, goes on to explain that: “The gentle swirl has brought out the aromas of the wine as the guests raise the glass to their noses to catch the different, rich aromas that make up the wine. Finally, they taste the wine as the aromas, flavors, and feel of the wine blend in their mouth and flow into their throats. Lastly, coming back to touch as the wine is savored filling their mouths and throats with flavor. The goal is to light up all your guests’ senses for an interesting and satisfying experience. With this kind of an experience and the connections they now have with you, the wines, and the winery, they should be thinking about buying.”
Here at Skolnik Industries, using our stainless steel wine barrels is a satisfying experience. Note that our stainless steel wine barrels are reusable, easy to clean, and recyclable at the end of their service life. Check out the full line of our Stainless Steel Wine Drums here.