Hard-to-remove labels have long been the bane of existence for many drum reconditioners. A Colorado beer company has a creative solution to a similar problem.
Telluride Brewing and other beer makers are asking consumers to “peel the label” before recycling their empty cans.
Why it matters: Craft beer can labels are often stickers or plastic wrap that can contaminate infinitely recyclable aluminum and lead recyclers to throw cans into the landfill.
Between the lines: Most craft brewers don’t get their labels painted on the side because it requires bulk orders that are too costly.
Instead, smaller brewers order blank aluminum cans and labeling machines that allow them to add stickers or shrink-wrapped plastic to their ever-changing products.